Unite For Good

The Rotary International’s annual theme for the 2025-2026 year is “Unite for Good”. This theme, announced by President-elect Mário César Martins de Camargo, emphasizes the power of human connection to drive positive change and encourages Rotary members to collaborate on service projects and expand their global impact. The theme replaces the traditional “presidential theme” and aims to streamline communication and branding.

Here’s a more detailed breakdown:
Focus on Human Connection:
The theme highlights the importance of human connection as a catalyst for positive change within Rotary and the wider community.
Call to Action:
It encourages members to actively unite and collaborate on service projects to create a greater impact.
Unified Voice:
The shift to a “presidential message” instead of a traditional theme aims to create a more cohesive and consistent brand identity for Rotary.
Alignment with Action Plan:
The “Unite for Good” message is designed to be aligned with the Rotary Action Plan, ensuring a clear and unified direction for the organization.
Resources Available:
Rotary members can find resources and guidance on integrating the theme into their club and district communications on the Rotary Brand Center.