District 5170 Public Relations
 

Introduction

The District PR Committee serves as the focal point and resource for District Rotary clubs in need of information and support in:
  • Using Public Relations and reflecting on Public Image campaigns
  • Adequate strategic planning
  • Utilizing Social Media techniques and best practices
  • Website effectiveness
  • Understanding Branding and related best practices
  • Related training to accomplish PR tasks

Committee Goals & Expectations

  • Establish relationships with Club PR chairs.
  • Support Club presence in local communities
  • Serve as a resource for all materials required for District Events and related activities
  • Provide template collateral materials to clubs – i.e. Club Brochure, Newsletter, etc. by linking to the Brand Center (www.rotary.org) and other resources
  • Meet monthly or as needed to address PR/PI updates and club needs
  • Create alignment with Area Governors to collect and disseminate PR information
  • Develop PR workshop/training sessions

Process

Manage all photography, videography and presentation needs for District Events and to provide tools and resources to assist each club in their respective PR posturing.
  • This includes club collateral material such as club brochure templates and other materials that can come from the Rotary Brand Center.
  • Assisting with Club websites for adequate relevance to respective communities.
  • Creating training tools and/or sessions to utilize Social Media techniques.
  • In addition, the District PR committee has additional advisors representing District Membership, District TRF and the various AOS committees.  Thus, there is a collaborative bond between ALL District committees.
 

The TEAM

Maggie Padovani, District Public Relations Chair - District PR Strategic Planning, Branding, Social Media 
PDG Arley C. Marley III, Los Altos Rotary - Senior Advisor
Mitty Chang, E-Club, Silicon Valley Rotary - Strategic Advisor, Website, Digital, Social Media          
Paul Phipps, Niles Fremont Rotary - Social Media Lead, District Technical Event Support
Jon Copeland, Los Altos Rotary - District PR Planning, District Technical Event Support
Carlos Pineda, Gilroy Sunrise Rotary - Social Media
Sandy Mingia, Los Altos Rotary - Branding and Social Media
Ana Vargas, Santa Clara Rotary – Social Media
Brandy Saldana,  Uptown Oakland – Graphics & Social Media
 
 

PR Team Collaboration with Assistant Governors

  • The AGs are the closest contact to each club through at least one monthly meetings.  This meeting is the best source for the DG to provide information to the club presidents.  A good AG understands this bridge of information.  It is a two-way process!
  • The District PR committee has assigned one individual per Area to be the eyes and ears of club information.  Appropriate scheduling with the AG will be used for best allotment of AG meeting time.
  • The information collected by the PR Area Rep will be presented to the District PR committee.
 
Area 1 (AG - Joe Goralka) / PR Area Rep - Brandy Saldana
Area 3 (AG - Lisa Lorenz) / PR Area Rep - Paul Phipps
Area 4 (AG - Jill Deurig) / PR Area Rep - Ana Vargas
Area 5 (AG – Joe Sweeney) / PR Area Rep - Maggie Padovani
Area 6 (AG - Whitney Pintello) / PR Area Rep - Carlos Pineda
Area 7 (AG - Camilla Bootalian) / PR Area Rep - Maggie Padovani
Area 8 (AG - Helene Davis) / PR Area Rep - Carlos Pineda
Area 9 (AG - Kathie Cooney) / PR Area Rep - Sandy Mingia  
 

Advisory Committee for District wide feedback

Arley C. Marley III, PDG, Los Altos Rotary, Website Technology, Club “Visioning”
Orrin Mahoney, PDG, Cupertino Rotary, District TRF Chair             
Hung Wei, PP, Cupertino Rotary, District Membership Chair   
Tim Lundell,  PDG, Los Gatos Morning Rotary, District Trainer