Promote Rotary Through A Signature Project


Many Rotary clubs are known in their communities for one big project or event that sets them apart from the other groups.  Whether it’s an annual dinner that raises funds for polio eradication, or a park clean-up, your club’s signature project or fundraiser can help promote Rotary’s public image as an action-oriented service organization.

“Several small projects leaves no mark, but one larger project leaves a signature,” notes RI Vice President Thomas M. Thorfinnson. "A great way to promote Rotary's image is to have a significant project or a significant fundraiser that is a very public event in your community and to do that event or fundraiser consistently over the years."

Here are a few tips on how to create a signature activity. 

  • Identify. Decide on a public event and its purpose, such as to raise funds for The Rotary Foundation or to involve members of the community in a local service project. 
  • Publicize. Include your Rotary club or district in the name of the event, following the RI guidelines for using the Rotary Marks. Use social media and press releases to publicize your event and the work of Rotary and build interest and excitement. 
  • Connect. Assign club members to help answer questions about the Rotary club and its projects during the event to form connections with the general public. Distribute take-away information such as What's Rotary? as well as pamphlets or business cards linking to your club's website. 
  • Repeat. Hold the event annually to build recognition. As awareness grows, more community members will participate and the event will become increasingly successful. You may even attract new members to your club.