Public Image
 

Introduction

The District PI Committee serves as the focal point and resource for District Rotary clubs in need of information and support in:
  • Public Image campaigns
  • Adequate strategic planning
  • Utilizing Social Media techniques and best practices
  • Website effectiveness
  • Understanding Branding and related best practices
  • Related training to accomplish PI tasks

Committee Goals & Expectations

  • Establish relationships with Club PI chairs.
  • Support Club presence in local communities
  • Serve as a resource for all materials required for District Events and related activities
  • Provide template collateral materials to clubs – i.e. Club Brochure, Newsletter, etc. by linking to the Brand Center (www.rotary.org) and other resources
  • Meet monthly or as needed to address PI updates and club needs
  • Create alignment with Area Governors to collect and disseminate PI information
  • Develop PI workshop/training sessions

Process

Manage all photography, videography and presentation needs for District Events and to provide tools and resources to assist each club in their respective PI posturing.
  • This includes club collateral material such as club brochure templates and other materials that can come from the Rotary Brand Center.
  • Assisting with Club websites for adequate relevance to respective communities.
  • Creating training tools and/or sessions to utilize Social Media techniques.
  • In addition, the District PI committee has additional advisors representing District Membership, District TRF and the various AOS committees.  Thus, there is a collaborative bond between ALL District committees.
 

The TEAM

 
Maggie Padovani, District Public Image Chair - District PI Strategic Planning, Branding, Social Media 
PDG Arley C. Marley III, Los Altos Rotary - Senior Advisor
Mitty Chang, E-Club, Silicon Valley Rotary - Strategic Advisor, Website, Digital, Social Media          
Paul Phipps, Niles Fremont Rotary - Social Media Lead, District Technical Event Support
Mary L Pelican, Niles Rotary 
Carlos Pineda, Gilroy Sunrise Rotary - Social Media
Ana Vargas, Santa Clara Rotary – Social Media
Brandy Saldana,  Uptown Oakland – Graphics & Social Media
 
 

PI Team Collaboration with Area Assistant Governors & District Committee Chairs

The PI Team works with the Area Assistant Governors and District Committee Chairs to collect ideas to ensure best practices and to enhance the Rotary brand.